Monday, July 22, 2013

Dettol : Healthcare Products for the Family

The brand Dettol entered the Indian market nearly 79 years back. The evolution of the brand from an antiseptic liquid for cuts and wounds in 1933 to a complete portfolio of health care products is an inspiration for budding brand managers of the nation.it has taken various form such as bar soap, liquid hand-wash, shaving cream to hand sanitizer to cater to the changing needs of consumers. 

The brand synonymous with  protection from germs had for long been voted as India's most trusted brand. Dettol's growth had been slow but steady over the years and a number of initiatives taken in the recent years had started yielding results. The brand started its journey  in 1933 as an antiseptic liquid, but over the years, it has been extended to a number of products categories like toilet soaps, liquid hand wash, liquid body wash, shaving cream and plaster strips.

The brand has taken both functional and emotional route to bonding with the end customer. on the functional / rational end the brand translates into an efficient and cleansing product whereas on the emotional front the brand commands trust among its end users.
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